Tonino Lamborghini reveals a new branded real estate project in São Paolo, in collaboration with the Brazilian developer Gafisa

After the success of the first branded building in Balneario Camboriù, in Brazil, the refined design, and the sophisticated and uncompromising style of Tonino Lamborghini will soon be present in the real estate market of the city of São Paulo.The new property called “Tonino Lamborghini Apartments” - 114 luxury apartments in a 27-floor building for a total of 8 thousand square meters - will be customized with the design and furniture of the Italian brand.

São Paulo, Brazil, November 2021 - Last week, Tonino Lamborghini, president of the homonymous lifestyle experience brand famous for its accessories and luxury real estate projects, attended the official launch of the first “Tonino Lamborghini Apartments”, a luxury building that will be constructed in the refined neighborhood of Jardins in São Paulo.

This project follows the great success of the Italian brand’s first building in Brazil announced two years ago: the "Tonino Lamborghini Residences in Balneário Camboriú", a building of 67 luxury residential units in the famous seaside city located in the Brazilian southern state of Santa Catarina.

The “Tonino Lamborghini Apartments São Paulo” - 114 luxury apartments in a 27-floor building for a total of 8 thousand square meters - stem from the exclusive agreement signed in June this year with the Brazilian developer Gafisa, which holds the right of exclusivity for new Tonino Lamborghini real estate residential developments in São Paulo. The strategy is to further expand outside the São Paulo area and to jointly reach the city of Rio de Janeiro as well.

“Tonino Lamborghini Apartments São Paulo” will be in Jardins, a charming neighborhood that hosts the most renowned restaurants in São Paulo: a complete network of commerce and services and surrounded by lush parks - in addition to being strategically located, close to well-known streets of São Paulo, and served by a variety of transportation options. ​ ​ ​ ​ ​ ​ ​

‹‹During the pandemic lockdowns we have all re-discovered our own homes. Today, living in a new premium stylish and cozy house is not only a matter of status symbol, but it also represents a comfort zone that improves spiritual and mental wellness. A home is not just a place to live, but also a feeling that can enhance wellness and relaxation. Thanks to the collaboration with Gafisa, “Tonino Lamborghini Apartments” will be a unique and exclusive real estate opportunity in the most prestigious district of São Paulo targeted to the most demanding Brazilian and international clientele. Our goal is to create a new branded architectural landmark in one of the largest cities of South America››, says Tonino Lamborghini, founder and president of the homonymous Italian company.

‹‹The signing of the partnership between Tonino Lamborghini and Gafisa, one of the leading real estate Brazilian companies with 67 years of experience and over 1,200 projects delivered in Brazil, is a new important milestone in our brand’s growing hospitality project. Our companies have a lot in common: care and attention to every detail, values which have always been part of my family DNA and philosophy, and the passion for new challenges. Contemporary architecture, the luxury and the glamour of our Italian brand perfectly match Gafisa’s expertise and tradition for the “Tonino Lamborghini Apartments” ››, comments Ferruccio Lamborghini, VP and CEO of Tonino Lamborghini Spa.

‹‹The project aims at reproducing the lifestyle, beauty and design of the Italian brand, whose characteristics can already be seen from the facade to the interior design in all common areas. In line with the brand identity, the exterior will show sharp and well-defined lines, while the apartments will display interior design solutions that are designed and manufactured in Italy by Tonino Lamborghini››, says Mr. Guilherme Benevides, CEO of Gafisa Incorporadora e Construtora.

Every detail of the project was conceived to offer customers a complete experience of the Italian brand. ‹‹All the spaces in the common areas will display furniture and accessories imported directly from Italy, carefully designed with the signature of Tonino Lamborghini. The combination of this unique design with the sophistication of Jardins will make this project a new icon for the city››, explains the Gafisa’s Real Estate Director, Luis Fernando Ortiz. ​

The premium apartments of the "Tonino Lamborghini Apartments" building will feature made in Italy accessories from the brand’s home line, including: Luxury Surfaces ceramic coatings made by Italcer Group-La Fabbrica, high-end furniture from Tonino Lamborghini Casa’s line made by the Tuscan company Formitalia Luxury Group, and faucets from the Water Design collection by Paini Spa. On the ground floor of the building, there will be Tonino Lamborghini branded cafes, stores, and restaurants.

The architecture is by Brazilian firm aflalo/gasperini arquitetos, acknowledged for designing buildings that have become landmarks in the cities in which they were constructed (such as the IBM head office building, the Rochaverá Corporate Towers, and the eTower in São Paulo).

The enterprise follows a trend already noted in large international cities: projects that apply the branded buildings concept, especially in Miami, New York and, more recently, in many locations in Asia as well. The Tonino Lamborghini brand launched its hospitality project ten years ago with three 5-star hotels in China that have led the company to focus its strategies and activities on this successful sector. Two new hotel openings in China and Egypt are in the pipeline by the end of 2021 and early 2022; moreover, other residential and restaurants projects are under construction in Egypt, Thailand, Brazil, and many more will be announced in the next few years.

Gafisa, which already invests in high-end iconic properties in São Paulo and Rio de Janeiro, plans on delivering these unique, innovative, and exclusive “Tonino Lamborghini Apartments São Paulo” by the end of 2023.

 

TONINO LAMBORGHINI APARTMENTS FACT SHEET:

  • Building architecture: aflalo/gasperini Arquitetos
  • Landscape architecture: Mera Arquitetura Paisagística
  • Interior Design: Carlos Rossi
  • Curatorship for Tonino Lamborghini: Guto Biazzetto Creative Studio

NOTES TO THE EDITORS:

About Gafisa

In the market for 67 years, Gafisa is one of the most respected construction companies and developers in Brazil. Present in 40 cities and 19 states across the country, Gafisa builds real estate projects that rank it as one of the largest companies in the real estate market. Throughout its history, the company has delivered more than 1,200 undertakings – which together would form a city with 1.5 million inhabitants – and built 16 million square meters – which is equivalent to approximately 15% of San Francisco, in the United States. Recognized for its pioneering spirit and the strength of its iconic triangle, Gafisa develops projects that reflect its commitment to the comfort, well-being, and safety of its customers.

Valentina Giani

 

 

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About Tonino Lamborghini Hospitality

Founded in Italy in 1981 by Mr. Tonino Lamborghini, heir of the Lamborghini family, today the  company’s headquarters are located in the magnificent Palazzo del Vignola, a Renaissance villa just  outside Bologna’s city walls. Mr. Lamborghini has taken inspiration from his family heritage and his vast experience in mechanical  and automotive engineering to develop a lifestyle experience brand with a range of luxury design  products, including: watches, eyewear, leather goods, smartphones, perfumes, furniture, clothing,  sports accessories, golf&utility carts, signature beverages, 5-star boutique hotels, real estate  projects, cafés and restaurants. For 40 years, Tonino Lamborghini has been a byword for Made in Italy lifestyle. By staying true to  the tradition and story of the Lamborghini family, the Tonino Lamborghini Company seeks to promote  distinctive Italian style and taste. Uncompromising spirit, Italian ingenuity and design - together with the talent of a brand recognized  throughout the globe as a beacon of luxury, exclusivity and Italian flair - are the values of the Tonino  Lamborghini brand. The company’s vision is to bring the passion and spirit of Italy to the global  market with unique and distinctive products, inspired by Italian industrial design and the Lamborghini  family mechanical heritage. Tonino Lamborghini was born in 1947 in Italy, and he is today the President of the homonymous  company. In 2015, Tonino’s first son Ferruccio joined the company; he became in 2016 vice president and in 2018 CEO. From his famous grandfather Ferruccio has inherited not only the name  but also the passion for speed: he is a motorcycling champion in the Italian Speed Championship. 

Contact

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www.lamborghini.it